Gucci: Italian luxury between equestrian heritage and creative audacity
Founded in Florence in 1921 by Guccio Gucci, the house was born out of the passion of a former groom at the Savoy Hotel in London, who was fascinated by the elegant suitcases of the aristocratic clientele. Upon returning to his hometown, he opened his first leather goods store, initially specializing in equestrian accessories, before expanding his expertise to Rome and then Milan with the help of his sons Aldo, Vasco and Rodolfo.
It was in the 1930s, driven by the shortage of imported leather, that the house invented some of its most emblematic codes: the weaving of hemp adorned with a diamond pattern, or the Bambou bag, whose braided rattan handle evokes the shape of a saddle. The following decades saw the birth of other timeless icons, the Gucci moccasin buckle and the Flora scarf designed for Grace Kelly that captivated the jet set and cinema, from Jackie Kennedy to Liz Taylor.
Today owned by the Kering group, Gucci remains a benchmark of Italian luxury, driven by ceaselessly renewed creativity, between respect for its heritage and constant reinvention, a dialogue recently highlighted by the Gucci Storia exhibition in Florence, under the leadership of its artistic director Demna.
Gucci's new Haute Joaillerie collection reveals four creative universes: the House revisits the symbols that have shaped its identity and presents them in a jeweler's language where stone, material and the artisanal process take center stage.
Each season is interpreted as an act in the ballet of life. Capturing the wonder and ephemeral beauty of every moment.
The beautiful high jewelry event of the week 2019. As every year, the great jewelers of Place Vendôme present exceptional pieces.
To put it simply, everything has been put together at this fair to create a wonderful vintage experience. A journey through time of the most beautiful luxury brands.
