Fred

FRED Joaillier, a star in the world of high jewelry The destiny of Fred Samuel, founder of the Maison, is traced by diamonds, pearls and colored stones. Born in 1908 in Argentina, his connection with gems was forged from childhood within a family of precious stone dealers. Fascinated by cultured pearls, he became an expert in the field and created the legendary shade «FRED color», a pink cream tone that became a trademark. FREDBracelet Force 10 Winning SpiritDiamond Hero Cut, Aquamarine, Diamonds, Sapphires, White Gold© Esprit Joaillerie In the 1950s, the royal couple from Nepal approached the jeweler to create jewelry that matched their saris. Inspired by the sparkling hues of the silkworms, he translated these colors into sapphires and diamonds, thus pushing his creativity to new heights. Fred Samuel pursues an unrelenting quest for light and inspiration. His creations, imbued with his love for the sea and the landscapes of Argentina, are distinguished by a modern aesthetic. As early as 1936, he proclaimed himself «Modern - Jeweler - Creator», a pioneer of jewelry that is both graphic and fluid. Designer Yan Sicard, who served the Maison from 1996 to 2012, contributed to the fusion between tradition and modernity. Today, the Maison remains faithful to the legacy of Fred Samuel, playing with light and color in sunwear creations tailored to every individual. In short, FRED Joaillier continues to shine like a star in the world of high-end jewelry. Fred Samuel's passion for precious stones, light, and innovation is perpetuated through unique pieces that celebrate timeless elegance and modernity.