BVLGARI THE STORY THE DREAM

You still have one week to head to the famous Italian capital to discover the iconic creations of Bvlgari.

The exhibition Bvlgari, The Story, The Dream Highlights some 170 jewelry creations from the Heritage Collection and private collections, some of which are on display for the first time.

The history of this great House begins with the founder, Sotirio Bulgari, a talented Greek goldsmith who left to settle in Rome in 1884 in order to make his fortune there.

The story then unfolds to reveal family anecdotes, marketing strategies, and creative insights up to the early 1990s. The Maison’s success with wealthy clients and high-profile personalities emerges as a defining element of the brand and its appeal.

From a small Italian family business to a major global luxury brand, the House Bvlgari he has managed to maintain his original creativity.

She seduced stars like Gina Lollobrigida, Ingrid Bergman, Anna Magnani, Audrey Hepburn and Elizabeth Taylor, who created the myth of Bvlgari, Dolce Vita and its glamorous spirit.

The exhibition focuses on the key elements of the Bvlgari style, still unique and recognizable today, as the flagship of the Italian jewelry school.

A style that knows how to constantly evolve while drawing on its ancient sources. Valuing the most emblematic creations, expressing the excellence of craftsmanship, a taste for color, sumptuous patterns, and the curved lines so characteristic of Bvlgari.

Among the Maison’s most iconic and distinctive creations are, in particular, gold jewelry studded with antique pieces, fabulous cabochons of colored stones, and a beautiful collection of watch bracelets. Serpenti.

An exciting exhibition that takes place in two emblematic locations, the Palazzo Venezia and Castel Sant’Angelo.
A good reason to go to Rome.

Until November 3, 2019

Palazzo Venezia
Via del Plebiscito, 118
00186 Rome
and
Castel Sant’Angelo
Lungotevere Castello, 50
00186 Rome