Bulgaria celebrates Serpentine.
The beautiful icon of the famous Italian jeweler is celebrating its 75th anniversary this year.
© Bulgari
There is no doubt that Serpenti either one of the most emblematic jewels of the house Bulgaria. It should not be forgotten that since its creation in 1948, this snake has attracted the attention of lovers of beautiful jewelry.
First of all, this icon has a bold design that has evolved over the years. In fact, Serpenti It has adapted to become a watch, a jewel and even a bag. Serpenti It draws its inspiration from flowing forms, those that snake through nature; that is why it is a unique collection that, over the decades, continues to reinvent itself. In other words, this fascinating Serpenti is an endless metamorphosis.
For example, its seductive scales are arranged around the wrists in intense chromatic combinations, revealing its craftsmanship. Another metamorphosis, with Serpenti Viper ultra which adopts an ultra-contemporary, streamlined and stylish design.
In this spirit of constant change, Lucia Silvestri, the artistic director of Bulgari jewelry, continues this creative evolution as a well-considered challenge. Thus, Lucia and her teams envision a necklace that draws inspiration from the portrait of Simonetta Vespucci painted by Piero di Cosimo in the 15th century. It is worth noting the relevance of this choice when studying this work of art. Bearing witness to the symbolic richness of the snake motif, wrapped like a jewel around the young girl’s neck. Moreover, this symbol of temptation is linked to the tree of life and also to that of healing, of wisdom (as the attribute of the goddess Minerva). More specifically, this snake in the form of a circular shape is a universal symbol of time and eternal return. In fact, this necklace Serpenti is a new, magnetic metamorphosis, a jewel-encrusted work of art.
Right Portrait of Simonetta Vespucci by Piero di Cosimo in the 15th century.
© Bulgari
In addition to these new transformations, the house Bulgaria launched an artistic project dedicated to the snake in collaboration with many artists to illustrate the eclectic nature of this icon. Not to mention an exhibition Serpenti 75 years of infinité Tales in Madrid until April 16th. This 75th anniversary highlight retraces the metamorphosis of the icon, from its beginnings to the future thanks to algorithms. This Serpenti The future is accompanied by a Rainforest Serpenti fragrance created by AI, to be discovered.
Ultimately, Serpenti of Bulgaria is a unique collection of jewelry that continues to captivate and innovate for all lovers of beautiful jewelry. With its bold snake design, exceptional manufacturing quality, Serpenti de Bulgari is a true gem of Italian jewelry.
Exhibition Serpenti 75 years of infinité Tales
Thyssen-Bornemisza National Museum in Madrid until April 16, 2023
