Bulgari Beyond Time explore the art of watchmaking
A fusion of emotions, creativity and craftsmanship, watchmaking is much more than just a measure of the passing of time. This is the obvious point made in the latest work by Editions Assouline, Bulgari Beyond Time. This book takes us on a fascinating journey through the house’s watchmaking history. Bulgari, Offering a unique perspective on more than a century of Roman expertise.
The book, richly illustrated with captivating photographs, explores the soul of the house and highlights its emblematic collections, such as High Jewelry., Serpenti, Bvlgari Bvlgari, Octo and Grandes Complications. It is a celebration of the past, present and future heritage of Bulgari.
The CEO of Bulgari, Jean-Christophe Babin explains that for the brand, it is about «giving form to emotion, especially when that emotion is confronted with time.» This notion is reinforced by the general manager of the watchmaking industry. Bulgari, Antoine Pin. He emphasizes that «a product is never just a product; it is always attached to emotions and meanings, whether it is the person who created it or the person who will wear it.» Thus, owning a watch Bulgari becomes much more than just a way to know the time.
It is an experience that transcends time itself.
The book goes even further by inviting emblematic figures from the luxury industry and the art world to share their reflections on the brand and its creations. Rahul Kadakia, renowned auctioneer and specialist in jewelry at Christie’s, explores the world of precious stones. The artist Marina Abramović discusses the symbolism of snakes. While the Italian actor, screenwriter, and director Alessandro Gassmann shares his vision of the city of Rome. Carl Lewis, a nine-time gold medalist athlete, focuses on the art of breaking records. Finally, conductor Lorenzo Viotti discusses complex musical moments.
Finally, the culmination of this work is a conversation between industrial designer Fabrizio Buonamassa Stigliani, Antoine Pin and Jean-Christophe Babin, animated by the famous futurist Adam Steel. This stimulating discussion invites us to reflect on what Bulgari watches will represent for future generations. And what they will look like in a constantly evolving world. For Bulgari, the future will always mean a constant search for meaning, exceptionalism and possibilities, constantly pushing the boundaries.
« BulgariBeyond Time » is a sensory journey through the history and future of a brand that embodies excellence, style, and emotion. If you are passionate about horology, art, or simply seeking a visual and intellectual experience, this book is for you. It deserves a prominent place in your library.
