Windows at Tiffany for dreaming.
The showcases of Tiffany & Co.. on Fifth Avenue make anyone dream. First and foremost, they are astonishing, wonderful, and invariably modern.
In order to maintain that bewitched gaze of the universe Tiffany, the Editions Assouline proposes a new work Windows at Tiffany & Co.
It’s a privileged moment where you can enter a captivating world, the world of the emblematic blue box. It’s worth noting that this color, Tiffany Blue, is registered and standardized by Pantone under the reference «1837 Blue». In reference to the year of the Maison’s founding. Tiffany is a whole universe and you simply have to stop in front of its showcases.
For this new edition of the collection icons, we discover showcases Christmas spirit and fantasy. Then there are the Saint Valentine displays by the legendary designer Gene Moore. It’s worth mentioning that in the 1960s and 70s, the display windows rivaled each other in creativity. Gene understood the importance of telling a story and he was able to hypnotize passers-by with a sober aesthetic. Because he had the gift of creating a magnificent moment. The scenarios in his displays mixed reality and illusion or humor and desire; everything was there to create that unique moment that takes customers to Tiffany. As he said: »The display windows must be welcoming because they speak to strangers.».
Nowadays, Christopher Young is responsible for these famous showcases since 2011. He is Vice President, Creative Director of Global Creative Visual Merchandising and Tiffany & Co. Archives, responsible for the global creative development of all showcases, product presentation, and the storytelling of the Tiffany brand. This is how he was recently responsible for the exhibition Vision & Virtuosity Tiffany at the Saatchi Gallery in London.
To say everything, this work of Editions Assouline We invite you to a delightful moment where every shop window Tiffany & Co.. is an invitation to dream.
