Tiffany & Co.'s Art of Jewelry, a tribute in light to its jewelry history
Under the lens of Carlijn Jacobs, Tiffany & Co.. revisits its own heritage through a new campaign of high-end jewelry, combining a reflection on the past with a contemporary perspective. A visual reinterpretation, inspired in particular by the book Tiffany Style by John Loring, where the House brings together some of its most emblematic creations in a graphic and assertive staging.
Among the pieces chosen to represent this campaign is the brooch Bird on a Rock It is presented as a tutelary figure. Originally designed by Jean Schlumberger, this jewel with playful and stylized lines is here set on a cushion-cut diamond weighing more than 25 carats, placed on a brilliant stone of absolute brilliance. The bird, in its lightness, evokes both the formal freedom of 1960s jewelry and the precision of contemporary craftsmanship.
Another creation highlighted: the necklace Shooting Star, central piece of the Blue Book 2024: Tiffany Céleste, Inspired by celestial movements, the design evokes the trajectory of a wandering star: a diamond cuts an emerald of more than 18 carats that dialogues with a cloud of round and baguette diamonds whose subtle geometry recalls the constellations.
The campaign thus celebrates jewelry sculpted in light. In addition to these flagship pieces, it also features a watch Bird on a Rock, where the bird’s motif moves on a dial adorned with 36 baguette-cut diamonds, and a pair of earrings of rare brilliance, embodying Tiffany’s commitment to the excellence of «gem cutting» and the purity of lines.
Over the decades, the House Tiffany It has managed to maintain a dialogue with its heritage. This campaign is the echo of that, an aesthetic manifesto that remains faithful to the spirit of its archives while looking to the future.
