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by Charlotte Wannebroucq · CNE Accredited Gemmologist

PURE V by LOUIS VUITTON

The Pure V collection stands out as a formal manifesto. In 2025, Louis Vuitton unveils a new series of Haute Joaillerie jewelry, where the famous V motif becomes the axis of an assertive geometric language.
Charlotte Wannebroucq, CNE-certified expert gemmologist
Founder and Editor-in-Chief
Updated on October 31
Updated on 31 October 2025
Parure diamnts de Louis Vuitton
PURE V LOUIS VUITTON

Pure V of Louis Vuitton a Haute Joaillerie geometry.

The collection Pure V It imposes itself as a formal manifesto. In 2025, Louis Vuitton He unveils a new series of Haute Joaillerie jewelry, where the famous V motif becomes the axis of an assertive geometric language. This letter, inherited from Gaston-Louis Vuitton’s monogram, structures the volumes, dictates the perspectives and shapes a profoundly contemporary visual universe.

© Louis Vuitton
© Louis Vuitton

Designed as a tribute to Art Deco design, the collection revisits the codes of classic jewelry. The new pieces (jewellery necklaces, diamond bracelets, earrings, and sculptural rings) create a dynamic space, crossed by clean lines and sharp edges. The V is multiplied, unfolding and folding into precise architectural combinations.

The baguette-cut diamonds, meticulously selected, emphasize this tension between rigor and movement. They create points of convergence, luminous axes that guide the gaze through rigorous compositions. Far from being mere ornamentation, the V becomes a structure.

Each piece reveals a technical feat: the joints of the necklaces and bracelets give the angular constructions an astonishing flexibility. The invisible clasp completes this balance by erasing the boundaries between form and function.

By transposing his iconic monogram into a three-dimensional register, Louis Vuitton offers much more than just a new collection of contemporary jewelry creations. The collection Pure V It showcases an aesthetic of tension between rigorous abstraction and the brilliance of precious stones.

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Charlotte Wannebroucq, CNE-certified expert gemmologist
The author

Charlotte Wannebroucq

Gemmologist expert, member of the CNE-Art, and expert in signed jewelry. Twenty-five years of experience at the heart of Parisian jewelry, between the Carré Rive Gauche and Place Vendôme.
She signs the decryptions of collections, the analyses of stones and the estimates published in Esprit Joaillerie. Each piece commented on is examined in person, in the workshop, in the sales room or in the showroom.
  • Expertise

    Gemmology and signed jewellery

  • Member

    CNE-Art

  • Experience

    Over 25 years in Parisian jewellery