Piaget And Yukiko Noritake celebrate the magic of the holidays with éclat.
As the end-of-year holidays approach rapidly, the Maison Piaget, the emblem of watchmaking and luxury jewelry, once again partners with renowned illustrator Yukiko Noritake to bring to life a dazzling celebration.
From the picturesque snowy valleys of La Côte-aux-Fées to the fairy-tale nights of Paris and New York, the Japanese artist Yukiko Noritake brings to life Piaget’s festive universe with her unique talent. This second collaboration of the year sees Yukiko sublimate the Maison’s creations. Piaget, After capturing the brilliance of the icons Possession and explored the sweet nuances of watches Limelight Gala as well as high-end jewelry ads on the sunny shores of the Riviera this summer.
In this new artistic adventure, Yukiko whirls through Piaget's enchanting talismans in a dreamlike campaign, meticulously outlined with artistic precision. The journey unfolds between tradition and modernity, taking on life in the heart of the historic city of Piaget At La Côte-aux-Fées, where the brand’s soul still resonates today. It then takes off along the sparkling shores of the Côte d’Azur, lighting up Parisian and New York night birds.
The festive spirit takes over the shop windows Piaget Around the world, lighting up the majestic facade of New Bond Street in London to create a memorable moment of celebration. Through his inspired and insightful gaze, the artist offers an artistic and playful perspective. Inviting everyone to discover or rediscover the Maison’s precious essentials, such as the textured gold jewelry inlaid with precious stones. This approach evokes the emblematic artistic encounters of the Piaget Society in the 60s and 70s. Reminding of moments such as’Extraleganza with notable personalities such as Andy Warhol, Salvador Dali and the Swiss painter Hans Erni.
Piaget, True to its heritage since its founding in 1874, it embodies creative audacity, with each textured gold jewel and each precious stone becoming a timeless work of art. As the festive season approaches, Piaget And Yukiko Noritake celebrates the magic of jewelry, craftsmanship, innovation, and creativity, offering an unforgettable sparkle to this festive season.
