More is More of Boucheron a new era of Jewelry .
The new collection of high jewelry More is More of Boucheron It stands out for its vibrant pop colors and extravagant volumes.
©Boucheron
In the excitement of 26 Vendôme, the Maison’s studio Boucheron It is showcased under the direction of its Creative Director, Claire Choisne.
The moodboards are filled with cheerful colors, exuberant looks, geometric designs and patterns, creating a universe free from gloom and conventions. First and foremost, to fully understand this collection, it is necessary to go back to the end of 2020 in Paris. The successive confinements plunged the world into a dark atmosphere. So, the optimistic and light-hearted spirits faded away. Facing her moodboards, Claire Choisne sought the answer to these ills that paralyze. After reflection, she launched a crazy project of a high jewelry Free and free from all constraints. Goodbye to the restrictions of sizes, materials, shapes and conventions. Welcome to joy.
This is how balls, cubes and daring combinations come to life. Similarly, smiles grow bigger and life becomes colorful in Technicolor. Memories emerge and blend together. While the contours of a new high jewelry which draws its influence and energy from pop art.
It also draws inspiration from the gentle rebelliousness of the artists of the Memphis movement and the illusion of perspectives that break free from rules, thus transforming the reality of a world in search of joy.
This new Carte Blanche granted to Claire Choisne is both creative and daring. More is More defies the conventions of Jewelry Traditional. Offering creations that express total freedom and overflowing joie de vivre.
Precisely, we discover fascinating pieces. Like this gigantic hair knot that defies the laws of gravity. Likewise, oversized necklaces that engulf the entire bust. Or even jewelry that moves in two dimensions, emerging from their display case like playful designs emerging from paper. With new materials and the technical innovation of a studio that is perpetually dedicated to creativity, the Maison Boucheron It proves that anything is possible.
©Boucheron
It must be said that this collection glorifies enthusiasm, joy, and emotion. These exceptional pieces are true jewels of technical skill,’Experiments, The machining, coloring, and assembly of materials, stones, volumes, and colors. They are an ode to both audacity and beauty. high jewelry.
Undoubtedly, these creations transport us into a distant universe. While retaining the values of craftsmanship, they question the concept of the precious, its requirements, and its possibilities. The expertise of the Maison is embodied in every piece, combining ancestral know-how with unbridled creativity. The most noble materials are sublimated. The most rigorous techniques of beading are used, and the shapes are redesigned to achieve perfection. Each jewel is a work of art in its own right. A real challenge to the laws of gravity and traditional design. Jewelry.
More is More is a true celebration of high jewelry and the constant search for the exceptional. By pushing the boundaries of creativity, Boucheron We invite you to explore a world where beauty has no boundaries. And where boldness is encouraged. More than a collection of jewelry, it is an invitation to embrace joy, wonder, and emotion through creations. Challenge the norms to transform our perception of beauty. high jewelry.
