Independent media since 2014
by Charlotte Wannebroucq · CNE Accredited Gemmologist

DUBAI THE CITY OF GOLD

Charlotte Wannebroucq, CNE-certified expert gemmologist
Founder and Editor-in-Chief
Updated on September 16
Updated on 16 September 2026
DUBAI CITY OF GOLD

Dubai the city of gold.
Esprit Joaillerie visited this city of gold. More specifically, one of the most famous gold souks, the one in Deira in Dubai.

Dubai the city of gold Gold Souk © Esprit Joaillerie
Dubai the City of Gold Gold Souk © Esprit Joaillerie

First of all, it must be said that Dubai is an incredibly rich and diverse city, offering a unique experience to every visitor. But there is one thing that distinguishes Dubai from all other cities in the world, its title of City of gold.
Indeed, with gold souks, jewelry stores, and shopping malls selling gold jewelry at competitive prices, Dubai is the gold paradise for buyers and collectors.
It’s worth mentioning that the Dubai Gold Souk is a unique experience of its kind. Specifically, it is located in old Dubai and offers hundreds of shops selling gold jewelry. Thus, visitors can find all kinds of jewelry there. From rings to bracelets, through necklaces and earrings. Moreover, Dubai’s gold jewelry is available in various styles, sizes, and colors, so everyone can find something that suits their tastes.
The Dubai Gold Souk is a pedestrian street in old Dubai, where shops sell and buy gold. It is worth noting that in the late 1930s the pearl industry of Golf gave way to gold. So, traders from Iran and India in the 1940s made this place famous.

That’s how Dubai’s gold souk is also known for its competitive prices. In this spirit, buyers can negotiate the price with the sellers. And find gold jewelry at prices much cheaper than in their home country. Moreover, visitors can also take advantage of special offers. For example, discounts and free gifts offered by the sellers.
It should be noted that in this case, the sparkling jewels do not have a price but a weight.

It should be noted that the price of gold is based on the daily international price that is displayed continuously.

Dubai the city of gold Gold Souki © Esprit Joaillerie
Dubai the City of Gold Gold Souk © Esprit Joaillerie
Esprit Joaillerie Charlotte Wannebroucq at the Gold Souk in Dubai © Esprit Joaillerie
Esprit Joaillerie Charlotte Wannebroucq at the Gold Souk in Dubai © Esprit Joaillerie

In fact, everyone tries their negotiating skills to get a bargain on a piece of jewelry. Since in the Dubai souk, they say that gold is one of the lowest prices in the world. Similarly, negotiations are a ritual.
There’s no doubt that you’ll be tempted by a good deal.
Moreover, the heat and the aromas of spices accompany this yellow metal that proudly stands in the showcases. Rarely available in 18k, the precious metal of intense yellow here comes in 21, 22 or 24k.

Dubai the city of gold Gold Souk © Esprit Joaillerie
Dubai the City of Gold Gold Souk © Esprit Joaillerie
Gold bracelet at the Gold Souk in Dubai © Esprit Joaillerie
Gold bracelet at the Gold Souk in Dubai © Esprit Joaillerie
Gold jewelry at the Gold Souk in Dubai © Esprit Joaillerie
Gold jewelry at the Gold Souk in Dubai © Esprit Joaillerie
Gold jewelry at the Gold Souk in Dubai © Esprit Joaillerie
Gold jewelry at the Gold Souk in Dubai © Esprit Joaillerie

It is said that approximately ten tons of gold are constantly present in the Dubai gold market.
Finally, in addition to the gold souk, Dubai also houses jewelry stores which offer jewelry made of gold adorned with diamonds and precious stones. Also, visitors can admire these jewels in shopping centers such as the Dubai Mall, the Mall of the Emirates, and the Gold and Diamond Park.

Dubai the city of gold Gold Souk © Esprit Joaillerie
Dubai the City of Gold Gold Souk © Esprit Joaillerie
Ornaments at the Gold Souk in Dubai © Esprit Joaillerie
Ornaments at the Gold Souk in Dubai © Esprit Joaillerie
 Dubai Gold Souk © Esprit Joaillerie
© Esprit Joaillerie

 To put it simply, Dubai is a city that offers a unique experience. Whether you are an avid gold enthusiast or a curious traveler. So, go visit this city of gold.

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Charlotte Wannebroucq, CNE-certified expert gemmologist
The author

Charlotte Wannebroucq

Gemmologist expert, member of the CNE-Art, and expert in signed jewelry. Twenty-five years of experience at the heart of Parisian jewelry, between the Carré Rive Gauche and Place Vendôme.
She signs the decryptions of collections, the analyses of stones and the estimates published in Esprit Joaillerie. Each piece commented on is examined in person, in the workshop, in the sales room or in the showroom.
  • Expertise

    Gemmology and signed jewellery

  • Member

    CNE-Art

  • Experience

    Over 25 years in Parisian jewellery