BULGARI VIA CONDOTTI IN ROME

Esprit Joaillerie had the privilege of visiting a mythical place in the Italian capital, the boutique Bulgaria of
10 Via dei Condotti in Rome. It must be said that this is a pure moment of Italian sweetness that I am pleased to share with you.

First, in 1884, in Rome, a talented Greek goldsmith, Sotirio Bulgari, founded what would become the mythical brand. Bulgaria.

Because the magnificent jewelry creations form a unique style. Moreover, they are characterized by spectacular color combinations. In fact, it is fantastic cabochons and generous volumes that enhance the gems.

Bulgari, It is Italian excellence with an irresistible glamour spirit, La Dolce Vita. Thus, Monica Vitti, Claudia Cardinale and of course Elisabeth Taylor succumbed to this house. In such a way that they brought that ultra feminine touch that is inseparable.

It should be noted that a small, isolated door allowed the discreet arrival of stars from the world of cinema, music, or politics to see the creations. Bulgari.

Then, in the 1980s, the grandsons of Sotirio, Paolo and Nicolas Bulgari, were appointed president and vice-president of the company. Bvlgari.
Finally, in 2010, LVMH acquired the house. Bulgaria and develops the brand based on its incredible history.

It’s impossible to resist iconic models like Monete, Serpenti and the Trombino ring.

This emblematic address preserves other wonders in its heritage gallery, accessible only to the privileged few.
It’s a unique treasure that continues to be enriched with new stories to tell. Because the archives of Bvlgari record and recount the evolution of the House’s style over more than 130 years.
Thus, through unique creations, stars of the world's largest exhibitions, events, and red carpets.
It should be noted that for more than 20 years, the search for new pieces, for sale or for loan, has continued at a pace of encounters, memories, and previously unknown documents that are being unearthed.

To conclude, if you go to Rome, don't miss the 10 via Condotti.

My thanks for this unique visit to House Bvlgari, Especially Julia.
My warm thanks to Paolo for the fascinating private tour and its full of anecdotes.

Bulgari
Via Dei Condotti 10
Roma 00187

Bvlgari.com