The house BOUCHERON presented its all-new showcase,
the reopening of its historic store after renovations 26 Place Vendôme.
Built in 1717 and classified as a Historic Monument since 1930, the Hôtel de Nocé has become over time a center of excellence and innovation.
In this regard, the new house BOUCHERON It’s much more than just a store; it’s a jewelry experience offered to customers. Because, dAnd with creation at the point of sale, as well as manufacturing, this mythical location will also offer the most fortunate a unique jewelry experience. Now, discovering the collections takes place in a real apartment located on the second floor with one of the most beautiful views of Place Vendôme.
If Frédéric BOUCHERON were to visit the Hôtel de Nocé today, he would feel immense remorse.
Pride. Then, over the decades, his house has established itself as the epicenter of Parisian Haute Joaillerie.
It should be emphasized that it took courage and vision to install the BOUCHERON House in 26, Place Vendôme. Also, Frédéric Boucheron took the plunge. It was in 1893 that he invested in the Hôtel de Nocé. The building was classified as a historical monument in 1930. After a major renovation, it reopened in late 2018 and has established itself as the epicenter of the BOUCHERON style. From then on, this place has become like a family home. In fact, the Hôtel Particulier now offers its prestigious clients an apartment where you feel at home.
© Esprit Joaillerie
As you might expect, it’s a unique place to discover the latest creations, such as this bracelet adorned with turquoise and brilliant stones.
© Esprit Joaillerie
Or this bracelet, a unique piece, entirely set with baguette-cut diamonds, which was designed especially to celebrate the reopening of 26, Place Vendôme, inspired by the emerald size of the famous Parisian square.
Unique Piece © BOUCHERON
Boucheron
26 Place Vendôme 75001 Paris
